U.S. Prospects for Smart Cards in the New Millennium

The United States' need for smart cards might prove to become the smartest of all applications and implementations anywhere to date. Quantum-leaping ahead of the current generation of smart technology, America has awakened to the potential of smart credentials and tokens for cyber IDs and other applications that require a stronger "authentification" (authentication and identification). Cyber IDs combined with advancements in microprocessor technologies, increased memory capabilities, and the emergence of common operating systems, build a robust framework from which advanced smart card applications can blossom and thrive.

There is a strong case in the U.S. for advanced authentification strategies, particularly in light of the explosive growth of Internet usage and the potential for fraud that exists when buyers and sellers do not meet face-to-face. Online criminals target victims through a variety of measures, most notably fraudulent billing of credit card numbers. On May 11, 1999, for example, federal agents arrested a Malibu, California man who had used the Internet to scam roughly USD $45 million from unsuspecting credit card holders by charging hundreds of thousands of fraudulent transactions to their accounts.

Visa International reports that, while the Internet generates only 2% of its credit card business, e-commerce accounts for roughly 50% of discovered fraud and billing disputes, Identity theft (when criminals assume their victim's identities to obtain credit cards and loans in their name and pillage their bank accounts) is another type of on-line fraud that is proliferating. Without the Internet, identity theft was already a serious source of fraud in the U.S., targeting more than 500,000 victims and costing roughly USD $2 billion per year. At issue has been business use of Social Security numbers as unique identifiers and the practice of credit card agencies using insufficient identifiers when issuing cards. The use of the Internet by the ill intentioned has propelled identity theft into the fastest growing crime in the U.S. Today, a skilled hacker can access a company's client database to obtain customer records (likely including Social Security numbers), and use this information to order credit cards and/or apply for loans in other peoples' names, without leaving home.

According to the Washington-based National Consumers League, 6 million Americans feel they have been victims of on-line fraud or misuse of credit card information. Nonetheless, a November 1999 Business Week estimate predicts that goods and services exchanged on-line will grow from a total of USD $37 billion in 1999 to more than USD $327 billion by 2002. The potential exponential growth in fraud concomitant with that of electronic transactions is a serious matter that could tarnish e-commerce, impeding its growth and costing billions of dollars in lost sales and write-offs.

There is, therefore, a strong demonstrated need to protect individuals and corporations from these "cyber-bandits." Digital certificates provide a strong means of protecting both the consumer, through authentication; and on-line vendors, through promoting authentication and non-repudiation (i.e. guaranteeing that a transaction is valid and can not be disputed once it has been completed). The use of smart cards raises today's assurance levels to a much higher point.

Business and government have been active in promoting the use of digital certificates. In 1996, Cisco Systems, AT&T Corp, and Merrill Lynch & Co. announced their intention to back a secure electronic transaction infrastructure provided by VeriSign and in 1998, ABN AMRO North America, Bank of America, Citibank, Mellon Bank Corp, and Zions Bank announced plans to test the use of digital certificates. Also, in 1998, the Federal Government announced plans to build a security infrastructure for U.S. citizens and businesses, with the intention of eventually issuing a digital certificate to every business and person in America. The impetus for the move lies in the increasing use of the Internet by the government, in ordering and fulfillment, in sharing information, and in providing services, such as allowing users to check the status of tax returns.

The Federal Government is promoting the use of digital certificates based on the ITU-T X.509 standard (X509 certificates). Eventually, X509 certificates will become part of a cyber ID carried by many Americans, and may be used for completion of certain services such as renewing drivers licenses, paying taxes, renewing and issuing passports, and many other functions that would normally require the presence of a notary public. In doing so, X509 may become the de facto standard for e-commerce.

The U.S. Government's efforts build on efforts and initiatives already taken by others, such as the Spanish Mint's CERES project. Digital certificates stored on CERES smart cards are being used to secure networked communications between government departments and public sector organizations. CERES smart cards will also be used for securing private sector interaction with government web sites and will be issued to millions of Spanish citizens.

Storing digital certificates on smart cards creates a more secure, more robust environment in which e-commerce can thrive. The smart card offers tamper-resistant storage, isolates mission-critical security elements from other parts of the system, and enables portability of credentials and other private information. The digital certificate can be carried wherever the smart card's owner travels and need not reside on a PC or laptop. This allows the consumer to use his or her smart card to purchase items on-line from any PC or point-of-sale device (POS) with a compatible smart card reader, which is important for three reasons:

  • If the certificate were stored on a PC, it could be available for use by other users when the owner is not present
  • A networked PC can be hacked and the digital certificate can be pirated
  • The smart card can be used in interactions with non-PC Internet aware devices, such as personal digital assistants, telephones, set-top boxes, intelligent automobiles, etc.

Non-PC devices are expected to outsell PCs by 2002, eventually outselling them by a factor of 10-to-1 by 2010 - and will provide the backbone access technology for the next generation of e-commerce. Today, 94% of Internet traffic is generated by PC use, a number which is predicted to decrease to less than 50% in the near future, with other wired and wireless devices emerging as dominant players (thereby extending the reach and functionality of the Internet).

In the cyber world, the need for secure, portable authentification will only become stronger. The smart card represents a powerful option, and its adoption will be further promoted by the convergence of platform-independent operating systems. Actively fighting for this opportunity are: the JavaCard platform, developed by Sun Microsystems; and the Smart Card for Windows platform, developed by Microsoft.

Sun's JavaCard technology is touted as being platform-independent and multi-application capable, as well as providing the ability to install and remove applications post issuance. These features will provide the opportunity for multiple vendors to have a stake in a card, thereby defraying card development costs, and will allow the card to be tailored to individual requirements (including loading and managing digital certificates). Dynamic card management will become necessary as each user may have his own unique "complement" of web-enabled appliances that the smart card will interact with daily.

Smart Card for Windows, conversely, has four goals: enabling smart cards to be an extension of the PC environment; providing software development tools that have a broad base of developer familiarity and support; offering card issuers the ability to choose card components from a variety of suppliers; and delivering lower cost smart cards. The platform is expected to gain broad acceptance because it is based on the PC/SC interface standard and is very tightly integrated with the Windows NT, Windows CE and Windows 2000 operating systems and Microsoft Internet Explorer browser software. Windows NT 4.0 and Windows 95 already support smart cards and readers based on specifications developed by the PC/SC Workgroup.

Windows 2000 takes this one step further - it has a security provision in which smart cards can be used to gain network access. Meanwhile, Windows NT 5.0 will have an incorporated logon feature, through which access can be gained using an X509 digital certificate stored on a smart card. By leveraging its dominance in the PC environment, Microsoft may prove to be a significant force itself in shaping evolution of the smart card operating system.

In addition to common operating environments, the smart cards of the future will be faster, have greater memory, and be far richer in terms of type of information carried and capabilities. Most importantly, these cards will support storage of digital certificates, providing a CyberID to support on-line transactions.

The U.S. Government's Department of Defense (DOD) is taking a lead role in promoting the storage of digital certificates on smart cards. By 2003, the DOD intends to replace active and reserve military ID cards with smart cards, which may also contain inoculation, medical and dental records, as well as provide authentication for physical access to buildings and electronic access to DOD computer networks. The program will be implemented from FY2000 to FY2005, is expected to cost USD $145 million, and will play a critical role in shaping the smart card market in the US.

The U.S. General Services Administration (GSA) is also proposing to implement a somewhat similar smart card system for all federal employees. This is another example of how government has the ability to shape a market - the technology of choice may become a de facto standard due to the number of cards that will be issued. While individual agencies have the power to select a preferred vendor, card applications and functionality, all implemented solutions must be consistent with guidelines (specified by guidelines) specifying interoperability and compatibility between solutions. Thus, the migration towards interoperability and standards will be sped up as vendors attempt to win these contracts, as will the evolution of multi-application smart card solutions.

The American Express "Blue" card is also accelerating the use of smart cards forward in the U.S. Blue is the first smart card issued for mainstream use by credit card issuers in the U.S. and is targeted to the technically savvy. A digital certificate is carried on the card that, through smart card readers that American Express will provide, will enable several card management functions and transactions to be completed on-line. As well as allowing cardholders to create a secure online wallet and purchase items through the Internet, the authentification features allows users access to online financial management tools that can be tailored to a specific cardholder, view and pay their bills online, view online statements that can be downloaded into personal money management applications such as Quicken and Microsoft Money, and be made aware of special online offers available to Blue cardholders.

Blue is targeted to a specific demographic group - the technologically aware, Internet-active with high disposable incomes and the traditional early acceptors of new techno-logy. Success of Blue will further promote acceptance of smart cards by later adopters, and other demographic groups will surely follow, as we have seen in the past with other technologies, including credit cards. Blue will allow American Express to make the first steps necessary to improve Internet payments and gain widespread acceptance of smart cards in the U.S. through the use of digital certificates loaded on the card.

The Health Passport Project is another example of how the U.S. is making use of smarter applications and implementations of card techno-logy. The Health Passport Project, which is currently in pilot phase in Bismarck, ND, Cheyenne, WY, and, in March 2000, in Reno, NV, is one of the first multi-agency, multi-function healthcare applications implemented in the world of smart cards. Health Passport smart cards store personal demographic information, such as Social Security numbers and addresses; vital health records, including growth charts, test results, physician, and insurance information; and participation in state- and federally-sponsored welfare programs. The goal is to provide improved quality of care, by preventing duplication of tests, reducing fraudulent activity, and increasing awareness of social service programs, ensuring that recipients gain access to the services they are eligible to receive.

An additional feature of the Health Passport card is its role in the distribution of welfare benefits through electronic benefits transfer (EBT) in the Cheyenne, WY and Reno, NV pilot sites. Participants in the Women Infants Children (WIC) program receive monthly benefits packages through their Health Passport cards. When buying groceries, the card is presented at checkout, inserted into a card reader, and, through the supermarket's computer system, provides payment for those items that are included on the WIC list of acceptable items. The card carrier need only pay for items not covered by the WIC program - WIC eligible items are automatically deducted from the bill. This speeds up checkout and, through links to on-line transaction processing systems, also speeds up vendor reimbursement and reduces the number of vendor billing errors.

With the intention of smart cards to carry X509 digital certificates as a means for authentification, the market is in a unique position to prosper from the rapid growth of the Internet and e-commerce and other services and applications. The emergence of common operating systems/environments, promoted by Sun Microsystems and Microsoft (and others, such as MULTOS), creates the opportunity for interoperable smart card systems and the dynamic management of card applications. The U.S. government is taking an active role in planning to issue smart cards for physical and cyber identification (allowing physical building access and entry to networks), as well as other applications including carrying medical and dental information, and other uses.

Microsoft has extended its support for smart cards into its operating systems by including a security function that makes use of smart cards (carrying X509 digital certificates) for gaining access in Windows 2000, released in Spring 2000. The American Express Blue card, which is targeted to early adopters of technology, allows for secure on-line transactions and access to a series of other cardholder services on-line. Clearly, the U.S. has demonstrated its own context and needs for smart cards, and companies and the government have responded by creating unique and constructive implementations of smart card technology.

References:

  • Computer World, 11 May 1999, "Feds Make Bust in $45 Million Net Scam" Kim S. Nash and Ann Harrison
  • Computer World, 24 March 1999, "Visa: E-commerce is a Major Source of Fraud" David Legard
  • Other cases of fraud include: "pump-and-dump" stock scams (in which phony press releases encourage investors to buy particular stocks, and the stock price becomes artificially - and temporarily - inflated), selling inferior or fake products (such as phony weight-loss plans and cheap, fake Viagra pills), and bogus or spurious auction sites (see reference below).
  • CNN, 11 October 1999, "Fighting the Plague of Identity Theft," Heather Hayes
  • Infoworld Electric, 16 August 1999, Security Watch," Stuart McClure and Joel Scambray
  • CNN, 17 April 1998, "Internet Identity Theft: Minimizing the Risk," Don Knapp
  • Computer World, 21 May 1999, "Despite Fraud, Consumer Confidence with E-Commerce Rises"
  • PC Week, 16 December 1996, "Major Backers Set for Digital Certificates," Michael Moeller CNN, 16 July 1998, "Feds Want a Digital Certificate in Every Pot," Ellen Messmer
  • Spanish Mint CERES Project Web site (http://www.fnmt.es/ceres/pceres.htm)
  • International Data Corporation Web site (http://www.idc.com)
  • The JavaCard Web site (http://www.javasoft.com/products/javacard/javacard21.html)
  • Windows for Smart Cards Web site (http://www.microsoft.com/windowsce/smartcard/start/background.asp)
  • American Forces Press Service, 27 October 1999, "DOD To Implement Smart Card Program," Linda D. Kozarn
  • American Express Blue Web page (http://home4.americanexpress.com/blue/splash.asp)

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