By Steve Wightman Sawbucks, Inc.
Swinging a hammer seemed like a pretty romantic livelihood
as a young guy. It was great physically, and you had something standing
to show for it the end of every day. It wasn't about the money but it
was about the livelihood.
It's the "livelihood" side of this romantic scenario
where things were not always what I imagined. I ended up working for
two construction companies that went under almost overnight, and I have
seen it happen to many more. Construction is one of the biggest industries
worldwide and has nearly the highest five-year failure rate of any.
Even the most highly skilled master builders or giant general contractors
are subject to failure, running strong one day and shutting down the
next. Building plumb, straight and level does not necessarily go hand-in-hand
with success. Success in competitive construction has everything to
do with cash flow.
Even before the first chalk-line is struck the owner
and contractor need to agree on certain cash flow issues. Who will pay
for that first load of materials? The owner is inclined to want to see
the materials on site before making any payment. The owner most often
has a financial institution in their corner that wants to see materials
installed before releasing draws for payment. Material suppliers would
like to see payment from the contractor on materials that were picked
up "on account" weeks or months ago, before extending more credit for
this new project. Then there is retainage held back, lien releases,
performance bonds and subcontractors' cash flow difficulties competing
for control of project payment and demanding further tax on the project
cash flow. The smaller contractor may even be forced to ask the owner
to put a significant percentage of the project down in order to start
the project - if he can get it. If not - payment quickly becomes a focal
point of contention for all the parties.
The contractor is typically in the middle of a payment
tug-of-war, which distracts from delivering a successful project. In
the real world of construction, funds provided by one owner and allocated
for the payment of subcontractors and suppliers may get used to help
keep another project alive. Once the funds from several fast-paced projects
get commingled and something stumbles on one project, then severe problems
can arise. If you are a material supplier or subcontractor you are even
further from the original source of allocated funds which means you
are at higher risk and it may take longer to receive your payment. One
exceptionally slow payment at the wrong moment can quickly jeopardize
a series of projects.
The positions of each project participant are perfectly
reasonable. They all must protect their livelihood - and attempting
to control payment has been that key. It is each project participant's
overlapping need for control over these funds that stimulates contention,
adds significant costs and serves to decrease true payment control for
each party. The industry obviously needs a "smart" solution to channel
the correct payment to the right place at the right time to finally
create a payment control win for everyone in construction.
Smart card technology used for making payment appears
to be that solution. By combining intelligence at the card level with
intelligence at the card reader level and at the back-end transaction
processing level, you begin to accumulate important pieces required
for simplifying a complex payment puzzle. Add the Internet and wireless
technology and the solution takes on real possibility. Controlled payment
with security, transparency, flexibility, mobility, speed, a degree
of automation and interoperability with other important technology -
like estimating and project management systems - become possible. A
solution that works like cash, takes funds from where it should, and
has more control to allow allocated funds to move through the system
fast, efficiently and to its proper destination is possible - but is
it deployable?
Technology for the sake of having technology has shown
as little promise in construction as in many other industries. The rush
to bring Internet technology to one of the largest, most fragmented
industries has not been spared big failures. The failures have taught
us that if technology is going to work in construction then it must
first be practical, be sensitive to business relationships and bring
hard value. The real power of a smart card based solution is that project
participants interface with card technology that they are already accustomed
to using without really needing to know what the chip technology is
doing for them. They know what card technology means - the bottom line
- it means getting paid. The card gets swiped; the materials are procured
without purchase orders, accounts receivables or paper receipts. Key
data goes where it needs to be whether displayed online or carried on
a chip in the contractor's wallet. All the project participants attain
a level of adequate control, and can see the flow of money on the project
in real-time so that decisions can be made more quickly - including
decisions to release more payment to pay a supplier or a subcontractor.
Deployment boils down to: whether suppliers are willing
to eliminate accounts receivable and accept a card for immediate payment;
whether contractors are willing to pass through their payment responsibilities
to subcontractors and suppliers; and whether financial institutions
are willing grab the savings for their customers.
A pilot payment exchange for construction using smart
cards begins this fall in the U.S. northeastern states. It will include
several insurance company customers paying for reconstruction of property
loss claims and includes about 100 material providers. It will be supported
by several contractor networks and will begin to test wireless technology
for contractors to make and receive payment while in the field. Custo-mers,
contractors and material providers will monitor the pilot closely for
hard value it can deliver and for overall acceptance.
Perhaps this smart-card payment system will provide
the long-sought solution to a pervasive problem in an old but thriving
industry. And if successfully implemented to the eventual point of institutionalization,
the children today dreaming of a construction career will enter an industry
- unlike the one I entered - free of complicated payment issues.